Who is the Cellar Dweller?

Dear Cellar Dweller,

I’ve seen your around the store, but I don’t know who you are. What is a Cellar Dweller? Who are you and where did you come from?


Curious Onlooker


Dear Curious,

GREAT questions! First, let me take a moment to welcome you to my feature page on pwcwineandliquor.com: Ask the Cellar Dweller. It’s about time I introduced myself. The Cellar Dweller came about very early in Personal Wine Cellar’s existence. One slow day, an employee made a little figure of a man out of cardboard, and placed him on top of the cooler to see if anyone would notice (that was me, of course).

Over the next few weeks, staff made a game of hiding me around the store, to see who could find me, hidden in plain sight. Brian loved it, and thought it would be a great idea to make a promotion out of the game. And so my role as the Cellar Dweller was created!

I got a pretty sweet makeover…

(Thanks, Mountain Design Group!)

I also got an official role in the store: Find me hiding in plain sight, and receive 10% off your wine purchase. Things kinda took off from there.

Some customers come in and look for me every visit. Others stumble upon me by happy accident. And many kids  help Mom or Dad by finding the little figure hiding in the shelves (we’ve got lollipops for helpful kids, too). Nowadays, you’ll also see me driving around town in plain sight, on the side of the PW Express Delivery Truck!

Over the last six years I’ve come into my own, and learned a lot about all of the products at Personal Wine Cellar. Go ahead, test my knowledge of wines and spirits. Ask me anything! Your question could be featured right here on Ask the Cellar Dweller! Visit our Contact Us page to submit your question, or ask in person at Personal Wine Cellar!

Hope that helps, Curious Onlooker!

— CD the Cellar Dweller


Cellar DwellerCeller Dweller

Personal Wine Cellar serves Glenville, Scotia, Ballston Lake, Ballston SPA, Burnt Hills, Clifton Park, Charlton, East Glenville, and most areas of Schenectady west of I87.
Personal Wine Cellar…”not the biggest…just the BEST!”

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Ask the Cellar Dweller

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